Original Covers

Bringing a unique Australian invention into the digital world.

Original Covers is the home of the innovative Guitar CoverStrap™ — a handcrafted Australian-made product that transforms from a protective guitar cover into a comfortable guitar strap.

cosset partnered with Original Covers to elevate their online presence and help bring a long-held vision to life. Our work included designing the Original Covers logo, developing the brand's visual identity, creating the website, refining product messaging, and building a digital platform that reflects the craftsmanship and creativity behind the invention.

Beyond the brand and website, cosset played a key role in supporting the intellectual property process. We created the digital product imagery, technical visual assets, and supporting documentation required for the patent application submitted to IP Australia, helping Original Covers secure protection for the Guitar CoverStrap™ innovation.

By combining strategic storytelling, design, and commercialisation support, we helped transform a concept dreamed of for more than twenty years into a professional brand with protected intellectual property and a digital presence ready for growth.

Services Provided
Logo Design
Brand Identity Development
Website Design
Product Visualisation & Digital Assets
Patent Application Support
Content Development & Copywriting
Brand Storytelling
Digital Presence Design

Helping an Australian invention move from idea to identity, from concept to protected innovation.